Broken Egg Digital Marketing offers numerous services to help you realize your company’s digital marketing potential. We’ll help you plan smart and create marketing strategies that will increase your visibility and allow you to reach consumers that are more likely to enlist your services or buy your products. We’ll educate you on the best digital marketing practices and provide you with the tools for success that you can continue to employ as your company grows.
Search Engine Marketing (SEM)
So, what exactly is search engine marketing? Simply put, it is creating advertisements on “Page One” of Google searches to reach customers actively searching for your services. The goal is to have your ad appear at the very top portion of a Google search query.
What SEM services entail:
- Monthly budget for your ad campaign where you only pay if someone clicks on your ad
- This type of marketing engages consumers with your services and heightens website visibility
- All information from the ad is recorded so that you can use the data to track impressions and clicks
- Provides an exhaustive list of the most searched keywords and phrases that will be optimized throughout the ad campaign
Search Engine Optimization (SEO)
You hear the word SEO thrown around everywhere in the digital marketing world – what does it mean? Let’s crack the egg and get to the good stuff. Essentially, you’re optimizing your site so that customers can find your services or products easier. It is one of the most crucial to-do’s in digital marketing. You want your site to appear at the top of the search list to get the most conversions possible. We can help you get there.
What you get with our SEO services:
- SEO tune ups – improving discoverability by researching/confirming the best keywords, metadata issues, correcting descriptions, and more
- Site compatibility – web, mobile, etc.
- Search optimized listings – Not just Google, but other search engines like Yahoo, Bing, On-Star, and more
- Monthly reporting – tracks your web traffic, direction requests, phone calls, and more
- Voice search optimization – for Alexa, Google Home, Siri, and more
Digital Display Targeting
This is a great way to get your searches retargeted to deliver your message to prospective consumers who are in the market for what your business is offering.
These ads are especially beneficial because they are served to customers based on recent keywords that they searched. This includes products and services, competitive keywords, and manufacturers’ brand names. Once a customer has searched for your products or services, your ads will then appear on frequently visited sites by that customer.
This service will:
- Create visibility on sites that are highly trafficked by customers actively searching for your services
- Create leads and serve relevant consumers
Email targeting is an essential facet of digital marketing that often gets overlooked. With email targeting practices you can reach large groups of people, particularly those of whom you’ve already collected their information.
This is a great way to advertise sales, promotions, new product lines, and so much more. We’ll help you take advantage of email targeting and increase your engagement with customers.
Our email targeting services include:
- Targeting decision makers – by job title, geographic location, revenue
- Email remarketing – hitting those that open email via web, mobile, and social media
- Email content with video
- Email sequencing – initial sending list, send a second to all those who opened theirs, remarketing ads, repeat the cycle
Video Targeting and Streaming TV Ads (OTT)
This is a big one. Over 71% of consumers now stream video content via TVs, smartphones, and tablets, which means that video ads are a poignant way to reach large amounts of potential customers. Streaming TV ads are the new TV commercials, and it’s best that you capitalize on this area of digital marketing.
Our services for Video targeting include:
- Non skippable ads
- Geographic targeting (GEO) – at zip, city, and metro level
- Behavioral targeting – through searches and keywords
- Video ads across networks
- Demographic targeting – curating an address list
- Measurable scale targeting OTT
This type of advertising refers to ads that are naturally placed on a news or informational website with several captivating details. These ads are typically indexed using targeting technology so that your content reaches relevant spaces for your target audience – meaning customers that are specifically looking for your content.
Our native ad services provide:
- A video or photo of your company, products, and/or services
- A catchy headline with link to your site embedded
- Tracking of clicks
Branded content is a great way to try and combat ad blindness in a heavily oversaturated market. This involves creating ad content that is directly linked to the brand and not the product or service. This type of digital marketing involves seeking conversation and notoriety of the brand itself, which will help you stand out.
Our branded content services include:
- Focus on brand values to achieve unique ad content, not the product itself
- Different modes of presentation – videos, podcasts, storytelling
- Help to create and design branded content to connect to users on an intimate level
Audio services like Spotify and Apple Music are thriving and connect with millions of users daily. This is a great way for your company to connect with users too! With streaming ads you can utilize unique categories and niches that are otherwise harder to receive data on.
How our streaming audio service can help you:
- Ads between songs for the free services
- Able to target groups by age, gender, region, and more
- Target by podcast type (ex: cooking, business, tech)
- Each ad has a clickable link to bring consumer to your site
- Ads are up to 30 seconds in length
Social Media Marketing and Advertising
Social media is one of the most effective ways to target consumers. It is an essential part of digital marketing and it’s important that it’s done right! Ads can be targeted specifically and strategically within apps to promote your brand or product, generate leads, interest investors, and convert sales. Sites like Facebook, Instagram, Tiktok, LinkedIn, and Twitter are excellent places to utilize targeted ads, as they provide you with a lot of customer data from the get-go.
Our Social Media Services include:
- Target clients by location, job title, company names
- Site retargeting – for website visitors
- Matched audiences – Use existing social media data to find matching target audiences
- Ad types – sponsored video content, sponsored InMail, display targeting
- Tracking of clicks and impressions